With ecommerce trending towards becoming a half trillion-dollar industry in the next few years, opportunities abound for online retailers. But the competition is stiff, so ecommerce businesses must make the best possible use of every tool available to them. This includes digital marketing and sales technology, as well as call intelligence tools that can unify online, mobile, and call strategies like never before.
In this guide, we’ll explore ways to unify your digital and offline marketing efforts, improve sales performance, and more—with the unifying approach of call tracking and management.
The emergence of mobile devices over the past decade has made the notion of a purely online, somewhat sedentary, and single-channel of shopping obsolete. In fact, mobile became the preferred way of accessing the web years ago, and became the top source of ecommerce traffic in 2017.
The more you know, the more accurately you can target your marketing efforts. Data-rich sales and service tools can also help agents understand prospects’ and customers’ needs. By following your customer's entire journey, you can determine which online and offline campaigns led to sales.
In a marketplace increasingly defined by personalized and customized experiences, knowing your customers is crucial. The data provided by the CTM platform gives you a leg-up, offering details about their demographics, location, online journey, prior purchases, and more.