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CTM Blog

Resources
Team Performance, Guides

The Secret to Scoring for Sales and Marketing Success

Explore how and why lead and conversion scoring can make an impact across your organization, for any team and role.
by Chris Todd
Resources, Case Studies
[Research Study] A Data-Driven Approach to Optimizing ROAS/Lead Value with CallTrackingMetrics
Find out how we helped BAM Advertising prove ROAS for their ads and their clients in this deep dive into their experience and use cases.
by CallTrackingMetrics
Guides
[Research Study] A Data-driven Approach to Optimizing ROAS/Lead Value with CallTrackingMetrics
CallTrackingMetrics helps BAM Advertising deliver key data points for their clients to prove ROAS, ROI, and successfully optimize paid ad spend.
by CallTrackingMetrics
Strategy, Guides
Everything You Should Be Doing Before You Start Call Tracking
Your guide to what good marketing looks like, and how call tracking can help make it great...when you're ready.
by Chris Todd
Case Studies
Callbox & CTM: Call Tracking for Marketers, MarTech, and Everyone In Between
Just over 10 years after finding CTM, Callbox is a thriving martech company that serves over 400 clients on CallTrackingMetrics' platform. Callbox was able to improve the quality of their leads and continue to scale without overspending on advertising or acquisition. 
by Hannah Hanover
Guides
Staying Relevant & Compliant in Healthcare Marketing
Marketing insight and personalization through a HIPAA-compliant call tracking solution can impact a healthcare provider’s success while protecting both privacy and data.
by CallTrackingMetrics
Case Studies
Discovery Institute & CTM: How An Award-Winning Addiction Treatment Center Uses Call Tracking & Attribution to Reach Patients and Provide Care
Discovery Institute, an award-winning addiction treatment center, uses CTM to help patients get the care they need, fast, streamline administration processes, and stay on a growth trajectory.
by Hannah Hanover
Case Studies
Stackmatix, Tutor Doctor, and CTM: Closing Attribution Gaps and Aligning Teams
Stackmatix is a leading startup growth partner that scales clients' businesses efficiently and is a four-and-a-half-year agency partner of CallTrackingMetrics.…
by CallTrackingMetrics
Analytics, Guides
The Complete Guide to GA4 for Marketing Reporting
With GA4, a lot has changed. Change can be frustrating. Change can be hard. Change can also open up new opportunities. In this guide we’ll empathize over the frustrating things, and give you the tools to unlock opportunities.
by Chris Todd
CTM Culture, Guides
Snow More Forms! Our Winter Gift to You (& Girls Who Code) 
CallTrackingMetrics is giving you more this winter by unlocking the gates to our valuable marketing and call tracking resources with…
by CallTrackingMetrics