Compliance is an issue that many companies would prefer to sideline as peripheral to their “real” business, but they do so at their own peril.
Today, privacy and security concerns define how businesses communicate internally and externally, how they store and transmit data, and how they do commerce globally. Regulations around information safety impact a surprisingly big piece of the U.S. economy, with industries that interact with sensitive personal information (healthcare and financial services providers, for example) bearing an even heavier regulatory burden.
On May 25 of this year, the global piece of the compliance puzzle will become a bit more complicated. That’s when the General Data Protection Regulation (GDPR) is set to take effect in the EU, meaning that anyone doing business with EU countries will be faced with a new - and potentially hefty - compliance lift.
Follow along as we explain the background of this new regulation, how it might affect you, and the ways that CallTrackingMetrics’ call intelligence platform can help you manage your global reach compliance
In a nutshell, the GDPR wants to protect personal data - not just financial or medical, as are often the main concerns stateside - but all personal data. To do so, it will demand stricter consent for use of personal data, will require quick reporting of privacy breaches, and will impose fines on companies that do not comply.
While questions remain about just exactly how and to what extent the European Union will enforce the GDPR when dealing with multinationals, there are plenty of companies with global reach who will need to stay on the EU’s good side.
CallTrackingMetrics provides a powerful way to improve your marketing ROI, drive conversions, train service and sales agents, and more. But the platform takes all of this functionality a step further by addressing the privacy, security, and compliance issues that many industries face - and that the GDPR is poised to exacerbate.