Countless marketers and business owners swear by Google’s marketing tools. But, those who neglect call tracking are missing a major part of the picture. For all their effectiveness, even the powerful combination of PPC advertising plus Google analytics yields an incomplete marketing picture. What’s the missing piece? Adequate tracking and reporting of phone calls.
In this guide, we will explain why call tracking matters, and how it can work together with Google’s popular tools to provide a complete picture of the sales funnel.
With nearly 2 billion smartphone users, online marketing is now the same as mobile marketing—and the ease with which prospects can reach out to businesses is at an all-time high. Mobile users are primed to purchase, and many marketers forget the fundamental function of these devices: to make calls.
As sophisticated as its other tools may be, Google AdWords only reports phone calls as conversions when a user clicks-to-call. The platform lacks the ability to attribute or track phone calls that take place after the ad is clicked and the user is directed to the landing page.
CallTrackingMetrics is a call tracking and lead management tracking system. The integration of CallTrackingMetrics and Google Analytics provides more data—from both online and offline channels—creating an accurate picture of which marketing elements are effective and which need to be fine-tuned, re-examined, or even abandoned.