Traditionally, law firms have grown their client bases through person-to-person networking and referrals. However, the past decade has seen marketing innovations sweep across most industries, as visibility and early adoption of technologies lend way to a greater competitive edge.
While personal relationships will always be the foundation of successful firms, there is a strong case to be made for investing in innovative tools and techniques—especially online marketing and call tracking.
As other research shows, even if law firms are not online, their prospects are: more than 90 percent of individuals seeking legal advice use a search engine, two-thirds search using both PCs and mobile devices, and three-fourths visit a law firm’s website to take action.
Done well, online marketing is highly trackable and measurable, helping firms determine which channels, campaigns, and keywords are most effective. But because so much business still takes place via the phone—particularly as leads get closer to converting—online marketing efforts alone are not as effective as they could be.
CallTrackingMetrics (CTM) is a call tracking platform that combines two important components of your business: your calls and your marketing analytics. And, beyond simply tracking calls, CTM also provides call automation and management solutions as well as real-time agent performance and ROI reporting.